It’s always exciting to get new customers. But often the existing customers are more valuable. Companies tend to neglect existing customers with me-too loyalty programs and a “set it and forget it” attitude.
With customer acquisition costs rising, it’s time to rethink existing customers and handle such relationships with care. Aillia is designed for the new generation of customers who demand more from their brands.
Your owned mobile channel
Facebook and WeChat are great for getting new customers. But it’s more cost effective to build your own channel to keep them. Mobile is a natural fit and far more powerful than a plastic loyalty card. Mobile devices are now an intimate part of our lives. There is no better channel than an app for building a strong customer relationship.
A complete loyalty platform
Aillia brings everything you need to run successful loyalty campaigns:
- Secure, compliant customer data storage
- Loyalty point program development
- Sophisticated customer segmentation
- Campaign development for specific target segments
- Personalized messages to your customers
You focus on taking care of your customers and we handle the rest. Aillia is hosted on a secure cloud and all maintenance and mobile app OS updates are included.
Does planning marketing campaigns stress you out? What promotion should you run? When should you run it? Aillia Campaigns solves these issues and offers three major benefits:
You can launch your marketing campaign right away
Starting running smart campaigns off the bat with Aillia Campaigns. Our approach turns engagement data you already have into campaigns that are ready to go.
Create repeat customers with personalized engagment
By analysing your loyalty and transaction data, our AI learns about your customer journey and preferences. For new customers, we create welcome offers that encourages them to come again. For loyal customers that start to lose interests, we create special offers that drive them back to the store again.
Automate your marketing programs
Why run a few campaigns per month if you can run dozens? We can automate campaigns that benefit your customers the whole year round. Let our AI work 24×7 so you don’t have to.
The Aillia smart customer engagement program was built from the ground up to help you get customer relationships right. We know how to get it right because we’ve been doing it since 2008.
Free eBook Download
Loyalty is a tricky thing. Our eBook demostrated how to win at Loyalty Marketing in today's digital world.