Motherapp Builds Hong Kong Tourism Promotion Platform: Digital Coupons & WeChat Mini-Program Drives Tourism Growth
STEP 1. Background
Hong Kong has long been recognized as a shopping paradise. Leveraging its free port status and zero-tariff policy, the city attracts millions of visitors each year, fueling prosperity in the retail market.
To further enhance the shopping experience for tourists, the client sought to build a unified platform to centralize offers and digital coupons from various merchants. With this, international visitors could easily find attractive deals through a single platform—without the hassle of downloading multiple apps or searching across fragmented sources.
STEP 2. Challenges
1. Fragmented Platforms and Scattered Promotions
Hong Kong’s malls, department stores, and retail brands often launched their own loyalty apps or websites to distribute coupons. Local consumers had to download multiple apps, which created friction. For short-stay tourists, who were unfamiliar with local merchants and reluctant to install several apps, this became a major barrier, resulting in lost opportunities for businesses.
2. Paper Coupons Lacked a Data Tracking System
Traditionally, paper coupons were distributed to tourists upon arrival. However, merchants could not accurately track how many were handed out, how many were redeemed, or how they impacted sales and customer behavior. The lack of measurable data limited campaign evaluation and prevented merchants from optimizing their marketing strategies.
3. Inefficient Event Promotion
Promotional events were another key driver of tourist engagement. Yet each new campaign required the client to build a separate webpage, from design to launch—a time-consuming process that slowed down marketing response. Since every page was built independently, maintaining consistent design and user experience was also challenging, adding to operational costs and complexity.
4. System Stability and Security Risks
The platform needed to support thousands of merchants and 10 thousands of coupons or more simultaneously. Without a robust system, high user traffic could cause slowdowns or crashes. Even more concerning, weak security made the system vulnerable to bots or hackers sweeping up large quantities of coupons for resale—damaging merchant trust and the platform’s brand reputation.
STEP 3. Motherapp Loyalty Platform Solution
1. Building a Unified Digital Coupon Platform from the Ground Up
Through the tourism promotion platform (webapp), users could register, log in, and instantly browse a wide range of offers spanning hotels, attractions, transportation, shopping, dining, and malls—all in one place.
Key Features:
(1) Multiple Digital Coupon Formats
Users can add their preferred coupons to their wallet with a single click. At the store, they simply present the QR code on their phone to scan and redeem instantly.
Motherapp designed a digital coupon system focused on simplicity and efficiency, with QR codes at its core. The platform supported three flexible coupon formats:
- QR Code Coupons – Users scan a merchant’s QR code in-store to redeem instantly.
- Merchant-Integrated Coupons – Large merchants could connect coupons directly to their POS or loyalty system, enabling real-time validation.
- Promo Code Coupons – Users enter a code at checkout to enjoy discounts.
This streamlined the entire coupon lifecycle—from distribution to redemption—allowing users to claim offers anytime via smartphone, while enabling merchants to join campaigns quickly at minimal cost.
(2) Smart Filtering and Personalized Suggestion
To enhance usability, the platform included filters by category (e.g., hotels, attractions), location (e.g., Central, Tsim Sha Tsui), validity period, and keyword search (e.g., “Ocean Park,” “Disney”).
Built-in CRM functions also enabled personalized recommendations based on user profiles and preferences, boosting both redemption rates and overall campaign effectiveness.
Users can simply scan the QR code in the stores with their mobile phone to redeem and use the offer instantly.
2. Secure and Scalable Coupon Distribution
To handle large-scale traffic and ensure system reliability, Motherapp implemented:
- Queueing System – Controlled entry during peak demand, providing users with a set browsing window and estimated wait times.
- Load Testing – Stress-tested to support tens of thousands of concurrent users with fallback strategies in place.
- Multiple Verification Options – Added WhatsApp messages and voice call verification, alongside SMS, to improve efficiency and reduce bottlenecks during registration and redemption.
Motherapp ensures the platform operates with stability and safeguards member data security.
3. Modular, No-Code Event Pages
Motherapp developed a modular, no-code backend allowing marketing teams to quickly generate event pages without additional development. Event pages could also showcase related merchant offers in one place—saving time, improving consistency, and amplifying campaign impact.
Through the backend system built by Motherapp, clients can quickly create new event pages and add corresponding coupons.
4. WeChat Mini-Program Integration
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Recognizing the habits of Mainland Chinese and Southeast Asian travelers, Motherapp enabled coupon access via WeChat Mini Program, lowering barriers to use. Travelers could plan trips in advance, redeem offers seamlessly during their visit, and continue receiving merchant updates after leaving Hong Kong—driving stronger engagement and brand loyalty.
Travelers can also view all available coupons directly through the WeChat Mini Program.
Users can add their preferred coupons to their wallet with a click.
5. Seamless UI Integration
Motherapp loyalty platform was designed to integrate smoothly with the client’s existing website, ensuring a consistent user interface and reducing learning curves. This approach also minimized technical overhead for merchants while maintaining a unified brand image.
Step 4. Results & Impact
1. Rapid User Growth and High Redemption Volume
Within two years, the platform attracted over 2.5 million registered users, distributed nearly 2 million coupons, and achieved close to 1 million redemptions. The system’s user-friendly design and stable performance significantly boosted merchant visibility and tourism-related spending.
2. Hong Kong’s First Integrated Digital Coupon Platform
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As the first truly unified digital coupon platform in Hong Kong, it allowed merchants of all sizes—from small studios to major retail groups—to participate with minimal technical effort.
- For consumers: Access all offers through one platform without downloading multiple apps.
- For merchants: Achieve brand exposure, coupon-driven sales, and customer engagement without the cost of building standalone apps.
3. Data-Driven Campaign Optimization
The digital system recorded the full coupon journey—from distribution to redemption—and generated real-time performance reports.
- Merchants could adjust campaign strategies on the fly, reallocating resources to maximize ROI.
- Tourism boards could use transparent data to demonstrate results and attract more merchant participation.
This shift to measurable, data-driven marketing replaced guesswork with precision, enabling more effective and sustainable growth.
4. Expanding Cross-Brand Exposure and Tourism Marketing Influence
The platform connected retail, dining, attractions, and entertainment into a cross-industry ecosystem. With international tourists as the primary users—whose intent was clear (“claim and spend”)—conversion rates were significantly higher than traditional loyalty apps.
Beyond coupons, the platform acted as a travel inspiration hub, showcasing product images, restaurant guides, and attraction details that encouraged longer stays and deeper spending in Hong Kong.
5. Extending Reach Through WeChat Mini Program
By integrating coupons into WeChat Mini Program, Motherapp tapped into widely adopted habits in China and Southeast Asia.
- Pre-trip: Tourists could explore offers before arriving.
- During trip: Use coupons instantly via a familiar interface.
- Post-trip: Continue receiving brand updates, increasing revisit potential.
This strengthened brand stickiness, improved repeat engagement, and allowed Hong Kong merchants to extend their reach into international markets.
Motherapp 建構香港旅遊推廣平台：數碼化優惠券、WeChat Mini-Program 推動旅遊經濟
第一步. 個案背景
香港一向被譽為購物天堂，憑藉自由港地位及零關稅政策，每年吸引數以百萬計的旅客來港消費，帶動零售市場的繁榮。
為了進一步提升旅客的購物體驗，客戶希望建立一個全新的統一優惠平台，將各大商戶的優惠資訊及電子優惠券集中發放。這樣一來，外國旅客訪港時，就能在單一平台上輕鬆找到心儀優惠券，無需下載多個應用程式或逐一搜尋。
第二步. 個案挑戰
1. 缺乏整合平台，優惠資訊過於分散
香港零售商場、百貨公司及各類品牌時常各自推出不同的會員 App 或網上平台，去派發優惠券。本地消費者要享用不同品牌的優惠，往往需要同時下載數個應用程式，既繁複又影響體驗。至於短期訪港的外國旅客，既對本地商戶不熟悉，缺乏下載多個 App 的動機，自然難以被吸引使用，最終令商戶錯失潛在客源。
2. 紙本優惠券缺乏數據化追蹤
以往旅客抵港時，常以紙本優惠券作為推廣手段。
然而，這種方式無法精準統計派發數量及實際兌換比例，商戶更難以評估優惠券對銷售業績及顧客行為的實際影響。缺乏完整的數據支持，不但限制了行銷成效的分析，也無法為商戶制定更有效的市場策略提供依據。
3. 活動宣傳與管理效率低下
除了優惠券，推廣活動亦是吸引旅客的重要手段。然而，客戶在每次舉辦新活動時，都**必須重新建立一個獨立網頁，**從設計、開發到上線往往需時甚久，導致宣傳反應速度大打折扣。此外，由於每次頁面都是獨立製作，很難確保不同活動之間的版面設計與使用體驗保持一致，進一步增加了營運成本與管理難度。
4. 系統穩定性與安全性
當平台要同時容納數千家商戶及上萬筆的優惠券時，穩定性與安全性成為關鍵挑戰。如果系統架構未能應付大規模用戶同時存取，就容易出現延遲或當機等問題；更嚴重的是，若防護不足，黑客或自動化程式（bot）可能大規模盜領優惠券，再轉售牟利，嚴重損害商戶利益及用戶信任，對平台品牌形象造成長遠傷害。
第三步. Motherapp 顧客忠誠（Loyalty Platform） 解決方案
1. 從 0-1 建立數碼化易賺易用的整合性優惠券平台
只要開啟旅遊推廣機構的優惠平台（webapp），註冊並登入後，用戶即可瀏覽平台上琳瑯滿目的優惠。這些優惠涵蓋酒店、景點、交通、購物、美食及商場等多個範疇，全面滿足旅客與本地消費者的需要。
核心功能：
(1) 多種數碼化優惠券派發與領取
使用者登入後就可一鍵將有興趣的優惠券新增到錢包。現場出示手機 QR Code 即可掃描兌換。
Motherapp 協助客戶從零開始建立完整的電子優惠券系統，重點在於「簡單易用」與「高效管理」。平台以二維碼為核心，提供三種靈活的優惠券形式：
- 二維碼兌換券：用戶於商戶店內以手機掃描兌換 QR Code，即可完成優惠使用。
- 商戶系統整合券：大型商戶可將 Motherapp 平台的優惠券與自家 POS／優惠系統銜接，用戶掃描後會顯示專屬商戶券，店員可直接驗證。
- 折扣碼優惠券：用戶在結帳時輸入指定折扣碼，即可享受優惠。
Motherapp 平台設計大幅優化了從派券、領券到使用優惠券的過程，用戶可隨時透過智能手機領取及兌換，而商戶亦能以更低成本快速參與平台活動。
用戶於商戶店內以手機掃描兌換 QR Code，即可完成優惠使用。
(2) 篩選與個人化推薦
為提升使用體驗，Motherapp 在介面中提供多種篩選功能，包括按類別（如酒店、景點）、地區（如中環、尖沙咀）、有效日期或關鍵字搜尋（如「海洋公園」、「迪士尼」），讓用戶能快速找到所需優惠。
同時，Motherapp 建構系統具備顧客關係管理（Customer Relationship Management, CRM）架構，會根據特定顧客的個人資料與喜好，自動推送相關優惠，實現更精準及個人化的推薦，進一步提升兌換意欲與使用效率。
2. 建立安全的派券系統成功大量派券
由於平台需支援龐大的流量與多商戶同時上架，Motherapp 特別在系統安全及穩定性上作出強化：
- 輪候系統：在熱門優惠派發時，系統自動啟用輪候機制，限制同時進入平台的人數，確保伺服器穩定。用戶進入後擁有 30 分鐘的瀏覽與兌換時間，等待中的用戶亦能即時獲知預計等候時間，體驗更透明。
- 負載測試：於活動前進行多次壓力測試，確保系統可承受高峰期同時數萬人操作，並設定最佳人流上限及應變策略。
- 多元驗證方式：考慮到 SMS 驗證在大量流量下可能延誤，平台額外加入 WhatsApp 訊息及語音來電驗證，用戶可自由選擇方式，有效分流並提升註冊與領券效率。
透過上述措施，平台能在高流量情況下保持穩定運作，為用戶提供流暢的體驗。
Motherapp 能確保平台運作穩定性與會員資料安全性。
3. 模組化活動頁面管理，快速生成宣傳網頁
Motherapp 為客戶設計了一套模組化、無需編碼（No Code）的後台系統，讓推廣活動團隊可以直接在後台快速建立宣傳頁面，而毋須每次額外開發新網頁。
此設計大大縮短了活動籌備時間，使活動能更高頻率地舉辦，並具備更即時的行銷反應。同時，活動頁面可將相關商戶的優惠券一併整合於同一介面展示，既能提升活動的推廣效果，亦進一步增加參與商戶的品牌曝光度。
客戶可透過 Motherapp 建立的網站後台，快速建立新的活動介面並新增相應的優惠券。
4. 支援 WeChat Mini Program／微信小程式，擴大優惠券派發渠道
請直接點擊與我們預約會議。
除了透過平台帳戶使用優惠券外，Motherapp 亦支援 微信小程式（WeChat Mini Program），讓國際旅客能在熟悉的應用環境中直接查看及兌換優惠券。
此功能特別適合 內地旅客及東南亞地區旅客，用家只需透過微信小程式開啟錢包，即可完成優惠券的查看與兌換，無需額外下載 App。這種設計大幅降低了使用門檻，讓旅客能在 抵港前提前規劃行程、旅遊期間即時享用優惠、離港後仍可持續接收商戶資訊，進一步提升整體體驗與消費意願，亦有助商戶與旅客保持長期互動，增強品牌黏性。
旅客也可以使用微信小程序看見所有派發優惠券。
旅客一鍵即可新增感興趣的優惠券至錢包中。
5. 配合既有網站 UI 無縫整合，使用者體驗一致
Motherapp 在開發過程中，特別重視 使用者體驗的一致性。新平台不單是獨立系統，而是能與客戶既有網站介面（UI）進行無縫整合，確保消費者在不同頁面與功能間切換時，操作習慣保持一致，視覺呈現亦具連貫性。
這種整合方式有效減低了用戶的學習成本，避免因界面差異而產生混亂或流失。同時，對於商戶而言，也能以更低的技術與維護成本，將新平台嵌入既有數碼資源之中，保持品牌形象的一致性，並強化消費者對平台的信任感與使用意願。
第四步. 最終成果與效益
1. 兩年內成功累積超過 250 萬名註冊用戶，發放近 200 萬張優惠券，總共完成了近 100 萬次兌換。
Motherapp 在系統設計上一直堅持「以使用者為本（user friendly）」的核心理念，無論是旅客及本地消費者的兌換體驗，還是商戶與旅遊推廣機構的操作管理，都以 簡單易用、介面清晰及系統穩定 為首要原則。事實證明，這套系統不僅帶動了龐大人流，更大幅提升了商戶的品牌曝光及旅遊相關消費，成為推動香港零售及經濟發展的重要動力。
2. 全港首個綜合電子優惠券平台，建立可持續性的旅遊推廣
請直接點擊與我們預約會議。
這是香港首個真正集合不同商戶優惠的綜合電子平台，從小型手作工作室到大型連鎖百貨品牌，商戶均可透過簡單流程，快速上架優惠券，無需額外的技術負擔。
- 對消費者而言：無須再下載多個應用程式，只需透過單一平台，便能一次過瀏覽全港各類優惠，顯著提升使用便利性與體驗。
- 對商戶而言：毋須投放大量資源開發及維護專屬 App，即可透過平台實現 品牌曝光、優惠推廣及會員經營 三大目標。這種低門檻的設計，不僅減輕了商戶的成本壓力，亦令更多中小企業能夠參與其中，推動整體市場的普及化及規模化發展。
3. 數碼化優惠券推動成效量化
Motherapp 建立的數碼化優惠券系統，能完整記錄用戶從「領券」到「兌換」的全程數據，並即時生成詳細的成效報告。
透過這些數據：
- 商戶 可迅速調整派發策略，例如增加受歡迎優惠的數量、縮短成效較低優惠的推廣周期，從而提升資源運用效率。
- 推廣機構 可藉由更透明的數據報告，清晰向合作夥伴展示成果，進一步鼓勵更多商戶參與，擴大整體平台效益。
數據驅動的管理模式，令優惠券推廣不再依靠傳統經驗判斷，而是以量化分析作為依據，讓整個行銷流程更科學、更精準，實現真正可持續的成長。
4. 擴大跨品牌曝光與旅遊行銷影響力
Motherapp 建構的系統，成功串聯零售、餐飲、主題樂園及景點等多個範疇，建立起跨產業的聯盟行銷生態圈，為香港商戶提供更廣泛的曝光渠道。
與一般會員系統不同，本平台的核心使用者主要為外地旅客。用家進入平台的唯一目的往往是「領取優惠並立即消費」，因此整體轉換率明顯高於傳統會員 App。
更重要的是，平台並非單純的派券工具，而是一個完整的旅遊指南。用戶可透過商品圖片、餐飲介紹及景點資訊獲取靈感，進一步規劃行程，並在旅途中延長停留時間及增加消費深度，最終為香港旅遊市場帶來更高的整體價值與經濟效益。
5. 支援微信小程式 WeChat Mini Program，接軌國際市場
Motherapp 率先將優惠券系統整合至 WhatsApp 小程序（微信小程式／mini-program）。這一創新舉措特別符合中國及東南亞消費者的日常習慣，因為在這些市場，小程式早已深入生活場景，涵蓋購物、餐飲、交通、娛樂等多方面。
對商戶而言，這意味著品牌能在旅客抵港之前，便提前觸達潛在顧客；旅客在香港期間，亦可透過熟悉的介面快速領取及兌換優惠，提升便利性與參與度；而在旅客離港之後，商戶仍能透過小程式與其保持聯繫，不會因應用程式被刪除而中斷互動。
Motherapp 架構設計大幅提升了顧客的重訪率與品牌黏性，並協助香港本地品牌有效延伸至國際市場。