As the largest shopping mall network in Hong Kong, Link REIT has an extensive presence across various districts in the city. Link REIT has continuously improved the malls’ facilities and services to strengthen its connections with the community. Recently, Link REIT has launched a new mobile shopping mall application called the “Link Up App”, aiming to be a one-stop lifestyle informational platform.
Meanwhile, to enhance customers’ shopping experience and strengthen the social network, Link REIT has upgraded its existing functions and combined SIX major experiences in the Link Up App. These include Real-time Parking Information, Place-making Events, Exclusive merchant discounts, Shopping Rewards for Members, Green Living Tips, and Team Missions.
By integrating a series of community news and physical games, customers can easily access the mall information, and Link REIT can establish a channel to engage with customers interactively. For instance, sharing its Place-making Events in “Hubs”, uploading Green Living Tips in “Interest Club”, and participating in shopping reward games as a team or individual through “Mission”. This approach encourages loyal members to actively participate in community activities and enjoy a fulfilling livelihood.
Ensuring Customer Data Security: As the Link Up App is a key project for Link REIT, the company aims to collect customer data to understand their purchasing habits and provide more comprehensive services. As the user base gradually expands, concerns about data volume and data security arise. Link REIT has implemented strict all-rounded network security restrictions and established a structurally complete database in the backend while implementing robust data security measures. This ensures the security of customer data whileenabling comprehensive analysis of user information to support the evolving needs of the company.
Secure and Smooth Real-time Information: Link REIT is concerned about the manual workload involved in providing real-time information to customers. The goal is to create a seamless integration with their existing systems that allows for obtaining the latest information with a smooth operation in line with Link REIT’s internal IT security requirements. Our system integration capabilities can achieve various functions, such as real-time availability of parking spaces in the parking system or providing the latest merchant information and store directories through the App in the property management system.
Scalability for Future Development: Link REIT also wishes for the mobile application to be scalable, allowing flexibility to adapt to future development, expansion, and functionality of the group’s shopping malls.
Integration of Multiple Elements: In addition to the basic common functions of a loyalty program mobile application, Link REIT wants to customize event combinations to bring new platform features to the members, such as individual or group tasks, community functions, etc. Furthermore, the Link REIT mobile application can display its owned platform elements based on the user’s location. By showing the user’s nearby or frequently visited housing estates, malls, street markets, and parking lots with promotions and event information.
User-Friendly System: Diversified memberships and thousands of merchants are the major participants in the mobile application system. Link REIT is concerned about the usability of the mobile application. It is imperative to create a user-friendly system by offering an intuitive and accessible interface. Members can navigate the mobile application with ease, enhancing their overall experience and boosting engagement, leading to increased participation rates and activity levels.
Align with the Client’s IT Security Standards: We actively collaborate with our clients by adhering to their information technology practices and security standards throughout the development process. We conduct various tests on the mobile application, including penetration testing, load testing, and battle testing, to ensure the program meets network security standards.
Personalized Experience: The mobile shopping mall application strongly emphasizes providing a customized user experience. From the main interface to features activities and rewards, everything is tailored based on the user’s provided information during registration, such as their work location, driver status, “favourite mall”, and household status. This enables Link REIT to offer content designs that align with user preferences and push notifications with the latest reward information. For example, drivers can utilize the App’s real-time parking space function to view the availability in nearby Link REIT parking lots on the map, facilitating their visit to Link REIT shopping malls. Members can also link their Octopus cards to the App to prepay the parking fees and ease their departure process conveniently.
Diversified Reward Channels: The application provides three significant channels for earning rewards: Electronic Stamp Cards and individual and Group Activities. Members can engage in multiple tasks simultaneously to accumulate rewards. The availability of diverse and interactive activities enhances member engagement and stimulates consumption.
Robust Backbend Database: The integration of the application with the CRM system allows clients to collect and leverage customer data. Through data analysis, clients can gain a better understanding of customer consumption habits and marketing trends. This enables the provision of personalized content and offers.
Convenient and Accessible Exclusive Reward: Users can directly search for discounts and activities offered by individual merchants within the application directory within users’ frequently visited malls. They can instantly claim and use electronic coupons and make hassle-free marketing transactions with merchants. These vouchers effectively attract the target users and keep customers active.
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Activation of Customer Loyalty Program: With the launch of the new application, Link REIT can officially initiate a membership program, helping the group develop digital customer relationships and benefit customers across various shopping malls.
Successful Establishment of Comprehensive Extensive Database: We have constructed a large-scale database within the application’s backend architecture. The database is fully complete and capable of collecting various digital footprints of members. The system also visualizes the data into a control panel in the backend, serving as a reference for marketing and planning departments.
Wide User Adoption: With the promotion of group activities and community events, “Link Up” has received over 100,000 downloads in the Google Play Store and ranked Top 15 in the App Store’s Food & Drink category. This reflects the shopping mall app can attract different district citizens to download and engage in Link Up.
Stable System Handling High Traffic Activities: We ensure the application operates smoothly with our quality of service guarantee even with the rapid increases of membership registrations through large-scale promotional activities. We are committed to providing customers with the best user experience and deliver efficient and reliable service.
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作為全港最大型的商場網絡，領展旗下商場遍佈全港各區。領展一直不斷優化商場設施和服務，加強積社會的聯繫。領展最近推出了一個新的手機應用程式，名為「Link Up」，旨在成為全新的 一站式生活資訊平台。
通過在手機應用程式中增加一系列社區資訊和實體遊戲，領展希望為顧客提供輕鬆獲取商場資訊的渠道，並建立與客戶互動的。例如在「好里有你」（Hub）板塊分享社區營造成果； 在「興趣會」（Interest Club）板塊上載綠色生活資訊；在「獎賞任務」（Mission）板塊參與個人或團隊遊戲獎賞任務，以鼓勵會員更積極地參與社區活動，享受更豐富的生活體驗。
配合客戶的IT安全規範：在開發過程中，我們全力與客戶合作，遵循他們的資訊科技慣例和安全規範。例如，我們對應用程式進行了多項測試，包括滲透測試 (Penetration Testing)、負載測試(Load Testing)和戰場測試(Battle Testing) 等，以確保程式符合網絡安全標準。
程式受用戶廣泛使用：在團體活動和社區活動推廣下，「Link Up」在 Google Play 應用程式商店裡收獲超越 100,000 的下載次數，並在App Store飲食排行榜獲得前15 名，反映程式能夠吸引各區市民下載並使用，吸引他們參與到領展全新的會員計劃之中。