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Bringing Loyalty to Mobile

Digital growth in Asia is amongst the highest in the world. Marketing agencies and managers alike have long caught onto the digital trend, contributing to a great depth of digital marketing strategies and materials in the online sphere. Yet, when we look at the loyalty portion of a marketing strategy, it is more often than not still trapped in the traditional headspace.

Perhaps it is the degree of importance assigned to this particular business tool or rather a lack thereof that has its unpopularity seen when formulating marketing strategies. Traditional techniques in loyalty simply ...

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It’s time to upgrade your loyalty strategy

I’ve recently had a discussion with one of our VPs on what loyalty is and should be, and unsurprisingly, we found the term ‘loyalty’ too broad to be defined. Should it be used as a tool to drive sales or should it be reward-based in exchange for consumers’ trust? Perhaps the complexity is enhanced when the people involved in the discussion is a marketer and the other with an engineer background tasked with designing a loyalty concept.

The consensus is that an ideal loyalty strategy involves consumer ...

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