[email protected] 852.3590.8478 (Sales)

Insight | Enterprise RSS feed for this section

PowerArena- MotherApp's crowd management solution

As one of MotherApp's new core business objectives, PowerArena is the system that powers our crowd management solution. Like the title of this article and its product description suggests, PowerArena is primarily used as an operational solution to crowded places and scenarios.

There are three main components to the crowd management system: Sense, Manage, and Act.

1. Sense
To break it down in simple terms, Sense is the first component where CCTV cameras and sensors alike at strategic locations are used to sense and track people and their movements....

Read full story

Creating Shared Value (CSV)

The concept of shared value was first introduced by Harvard Business School Professor Michael Porter and Professor Mark Kramer as the bridge between competitive advantage and corporate social responsibility. In the early days, companies were widely perceived to be capitalising at the expense of their communities.

Then came along the concept of corporate social responsibility (CSR), where business goals are first met before introducing a twinge of philanthropy or an act of social good as an attempt to narrow the aforementioned gap. This is often seen as a grey ...

Read full story

CoreML Applications

One of the most talked about tech milestones announced in 2017 was the introduction of CoreML at the Apple Worldwide Developers Conference (WWDC). This has raised much hype- especially for software developers, as it represents a new door of opportunities for use on Apple products.

In short, CoreML is Apple’s newest machine learning toolkit/framework for developers. With its status, it is compatible for use on any Apple device, from Iphones, to Ipads, to Apple Watch. We have previously broken down what ...

Read full story

Internet of Things: the automation of smart, connected products

As Hong Kong gears towards smart city development,  the Internet of Things (IoT) as a technology will be a key player in propelling a new digital age. This reveals enormous potential in the development of both urban living and corporate progressions.

So, what does the internet of things actually mean? The term is very literal and as a high-level overview, essentially mean ‘smart connected systems’- connecting any devices (i.e. electronics / sensors / computers) to a network (i.e. Internet), enabling them to communicate and exchange ...

Read full story

Recommendation engine and how it works

Online recommendation engines are like the personal shoppers you’ve never had. It’s like going to a store to get 1 item but leaving with a car full of items. Why?

You only had that one thing in mind that you need, but on your way to the checkout, you spot with your eye other items that you may not need but triggers your interest. As a result, you stop, browse, and shop even more.

This shopping behaviour is replicated for online consumers, and can translate to huge revenue potential simply with the act of personalisation. A ...

Read full story