A luxury retail company with specialty stores selling designer label luxury goods in Hong Kong and China, the client, Lane Crawford, is one of the largest departmental stores in Hong Kong.
With the launch of its digital flagship in 2011, the client became the first omni-channel luxury retailer in Hong Kong and in Greater China, continuing to enhance its range of specialised services online that echo the actual physical retail experience. This luxury retail omni-channel strategy includes eCommerce mobile app for online retail and customer engagement.
As a luxury digital retail leader, the client wanted to replicate the in-store experience online in their eCommerce website and app, and make it simpler for members and users alike to search for what they want while shopping online. Due to fast changing user preference, it should also be relatively simple to make changes on the eCommerce app.
To cater to the different needs of the market, they wanted to create an online shopping experience that is tailored and personalised to each individual, so that the eCommerce mobile app will be useful to each one.
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