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Insight

We have a wealth of experience, and we want to share it. Contact us to learn more about how our mobile expertise can be applied to your business.

CSV training with Richard Welford

Creating Shared Value (CSV) is a powerful business philosophy that encourage companies to create innovative businesses that adds value concurrently for both the society at large together with the business' profit objectives.

Motherapp is committed to CSV in our products and services, and has been active in promoting our vision that businesses are able to create economic value in a way that also creates value for our society.

With the support of the Hong Kong Government Efficiency Office (效率促進辦公室), and The Share Value Initiatives by SIE Fund, our product and consulting team members had ...

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Hong Kong Smart City POC Trial

The recap video of MotherApp's Smart City project done in conjunction with the Hong Kong SAR government is now live!

With the Hong Kong government injecting more budget in and paying more attention on the local IT sector, Smart City projects are projected to lead the path forwards in the technnovation arena.

A couple of Smart City projects has been underway with “Proof of Concept” trials deployed in Kowloon East for testing in 2017.

MotherApp is a close partner for these projects with our smart operation technology and capabilities. Using video analytics, internet of things(IoT), and deep-learning, we are able to provide ...

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Mobile loyalty programs proven to have higher engagement

Digital growth in Asia is amongst the highest in the world. Marketing agencies and managers alike have long caught onto the digital trend, contributing to a great depth of digital marketing strategies and materials in the online sphere.

Yet, when we look at the loyalty portion of a marketing strategy, it is more often than not still trapped in the traditional headspace.

Perhaps it is the degree of importance assigned to this particular business tool or rather a lack thereof that has its unpopularity seen when formulating marketing strategies. Traditional techniques in drafting or ...

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