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Insight

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Bringing Loyalty to Mobile

Digital growth in Asia is amongst the highest in the world. Marketing agencies and managers alike have long caught onto the digital trend, contributing to a great depth of digital marketing strategies and materials in the online sphere. Yet, when we look at the loyalty portion of a marketing strategy, it is more often than not still trapped in the traditional headspace.

Perhaps it is the degree of importance assigned to this particular business tool or rather a lack thereof that has its unpopularity seen when formulating marketing strategies. Traditional techniques in loyalty simply ...

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PowerArena- MotherApp's crowd management solution

As one of MotherApp's new core business objectives, PowerArena is the system that powers our crowd management solution. Like the title of this article and its product description suggests, PowerArena is primarily used as an operational solution to crowded places and scenarios.

There are three main components to the crowd management system: Sense, Manage, and Act.

1. Sense
To break it down in simple terms, Sense is the first component where CCTV cameras and sensors alike at strategic locations are used to sense and track people and their movements....

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Creating Shared Value (CSV)

The concept of shared value was first introduced by Harvard Business School Professor Michael Porter and Professor Mark Kramer as the bridge between competitive advantage and corporate social responsibility. In the early days, companies were widely perceived to be capitalising at the expense of their communities.

Then came along the concept of corporate social responsibility (CSR), where business goals are first met before introducing a twinge of philanthropy or an act of social good as an attempt to narrow the aforementioned gap. This is often seen as a grey ...

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