Club Kapok – 突破線上線下瓶頸 連接O2O全渠道溝通
Solution: A premium fashion loyalty app 輕奢服裝品牌的會員應用程式
Clients: kapok
Key Features:
O2O membership program O2O會員計劃
QR code membership card 二維碼會員卡
Gift card integration & points-to-cash 禮品卡與積分當錢使
Personalized marketing push 會員推廣訊息推送
System & data integration 品牌系統與數據整合
個案背景與商業挑戰 Background & Business Challenges
kapok 是香港一家輕奢時尚品牌。現時在全港多區設有店鋪，銷售涵蓋時裝、美容、生活風格等商品選擇，並且積極推廣本地品牌。 由 2006 年成立至今，kapok 建立了一個具時尚、生活品味的品牌形象，聚集了一群時尚愛好者成為品牌粉絲。
kapok, a premium lifestyle brand in Hong Kong, has been shaping local fashion and design culture since 2006. With multiple stores across the city and a strong e-commerce presence, Kapok curates fashion, beauty, and lifestyle essentials while championing local brands.
主要痛點 Key Challenges
Disconnected Online & Offline Memberships: Separate systems for e-shop and physical stores led to a fragmented user experience.
線上與線下體驗分隔：網店與實體店的會員機制並未统一，會員體驗分離。
O2O Traffic Conversion: No seamless strategy to drive online members in-store and vice versa.
O2O 流量互引：缺乏能有效將會員從線上引導至線下的行銷策略，反之亦言。
Boosting Customer Engagement: Needed a flexible rewards system to support its marketing campaigns and drive participation.
提升顧客參與度：品牌希望透過更靈活的積分與獎勵系統來支持行銷活動的推廣及運行。
解決方案與功能 Our Solution Features
O2O Membership & QR Code Member Card O2O 二維碼會員計劃會員卡
Unified Membership Account: Customers can track all purchases & rewards in one app, online or offline.
整合會員帳戶：會員在各渠道的消費紀錄可同步至同一帳戶，打造完整的 O2O 體驗。
QR Code for Instant Points Collection: Earn points instantly in-store by scanning a QR code; e-shop purchases sync automatically.
二維碼會員卡：顧客可在門店購物出示會員 QR Code 獲取積分；網店購物亦可自動累積積分到會員卡。
Flexible Rewards & Tiered Membership
會員積分多重玩法
Points-to-Cash: Redeem 100 points for HK$1 Cash Dollar, making rewards instantly valuable.
積分當錢使：每 100 積分可兌換 1 港元 Cash Dollar，直接抵扣消費，提高會員參與度。
Gift Card Integration: Convert physical store gift cards into points for seamless online & offline usage.
禮品卡互通：門店禮品卡 (Gift Card) 可轉換為積分兌換 Cash Dollar 使用，打通線上線下使用。
Exclusive Member Tiers: Four levels—Canva, Pod, Thread, Bloom—with increasing perks and privileges to enhance exclusivity.
會員升級誘因：Club Kapok 設有 Canva、Pod、Thread、Bloom 四個等級，等級越高，享受的優惠與獎勵越豐富，提升品牌專屬感。
Marketing & Personalized Engagement
行銷活動後台支持即時推送個人化會員推廣訊息
Smart CRM & Merchant App: Easy-to-use Merchant App integrated with POS and Work Portal with built-in campaign templates for digital stamp cards, member-exclusive coupons, and birthday perks.
CRM 操作後台：設有使用方便的 CRM 後台，包括連接 POS 的 Merchant App, 設置行銷活動的 Work Portal，內建多種促銷方案模板，能快速建立針對不同客群的行銷活動如電子印花卡、會員專屬優惠券、生日驚喜等。
Real-Time In-App & Email Promotions: Targeted push notifications and email offers based on customer preferences to maximize engagement.
In-app 及電郵行銷推送：根據會員的推送傾向設置，隨時隨地發送即時優惠資訊，增強互動及轉化率。
Fast Deployment & Full Data Integration
快速推出 成功打破線上線下瓶頸及全面數據整合
Seamless Data Sync: Unifies e-shop & in-store transactions, customer profile, or behaviour data with real-time updates, breaking through the O2O bottleneck.
全方位會員資料整合同步：成功整合品牌網店與線下 POS資料，會員檔案、消費記錄、購物偏好等數據自動同步至整合的數據庫中，打破線上線下瓶頸。
Rapid App Launch: Powered by Motherapp’s Loyalty Platform, allowing a smooth, efficient rollout serving tens of thousands of kapok members.
快速推出：應用 Motherapp Loyalty Platform 程式框架，支持應用程式快速推出落成，服務數以萬計 kapok 會員。
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