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CoreML Applications

One of the most talked about tech milestones announced in 2017 was the introduction of CoreML at the Apple Worldwide Developers Conference (WWDC). This has raised much hype- especially for software developers, as it represents a new door of opportunities for use on Apple products.

In short, CoreML is Apple’s newest machine learning toolkit/framework for developers. With its status, it is compatible for use on any Apple device, from Iphones, to Ipads, to Apple Watch. We have previously broken down what ...

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User-centric App Development

Using User Experience to Design Technical Solutions
When designing any consumer facing touch-point,  your consumers should be at the front and centre of thoughts as they will ultimately be the one using it. Building an app around the end-user will not only greatly increase pickup and engagement rate, but also ensures its usefulness and relevance.

To determine a user-centric experience, the best way is through communication and understanding the factors that make them tick. The technique we use in MotherApp is through developing user stories.

User story is a ...

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It’s time to upgrade your loyalty strategy

I’ve recently had a discussion with one of our VPs on what loyalty is and should be, and unsurprisingly, we found the term ‘loyalty’ too broad to be defined. Should it be used as a tool to drive sales or should it be reward-based in exchange for consumers’ trust? Perhaps the complexity is enhanced when the people involved in the discussion is a marketer and the other with an engineer background tasked with designing a loyalty concept.

The consensus is that an ideal loyalty strategy involves consumer ...

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Recommendation engine and how it works

Online recommendation engines are like the personal shoppers you’ve never had. It’s like going to a store to get 1 item but leaving with a car full of items. Why?

You only had that one thing in mind that you need, but on your way to the checkout, you spot with your eye other items that you may not need but triggers your interest. As a result, you stop, browse, and shop even more.

This shopping behaviour is replicated for online consumers, and can translate to huge revenue potential simply with the act of personalisation. A ...

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Joint workshop with IxDA HK

Join us in our IxDA Workshop next Thursday!

Our VP of User Experience, Wendy Tam, will conduct a workshop for Interaction Design Association (IxDA HK) on the topic of "How Product Development Teams can leverage User Stories to create Great Products".

Wendy will talk about how to leverage user stories to achieve efficiency in stakeholder communications and product development, with real stories of practising this in actual live projects!

Workshop Details:

<<How Product Development Teams can leverage User Stories to Create Great Products>>

Date: 24 August 2017, Thursday
Time: 7pm-9:30pm
Venue: NDNX Cowork Tech Hub, 29/F, Fun ...

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