inSino for Sino Staff - Digitized Employee Communication - Motherapp
Enhancing Internal Communication with a Digitized Platform
STEP 1. Background
For over 50 years, Sino Group has been a leading property developer in Hong Kong, with a presence in various sectors across Mainland China, Singapore, and Australia. However, with a large workforce comprising different departments and roles, effective communication posed a challenge. To address this, Sino Group introduced the inSino application, a digitized employee communication platform.
Lack of centralized communication platform for employees: With a diverse workforce, including office workers, frontline construction workers, security, and cleaning staff, it was challenging to ensure timely information dissemination. Email-based communication was not feasible for frontline employees, leading to a lack of effective communication within Sino Group.
Ineffectiveness of paper-based notices: Senior staff relied on paper notices, which often went unnoticed or ignored by frontline workers. This paper-based approach hindered communication between different levels within the organization.
Low download rate: Without incentives, employees were reluctant to download the inSino application, resulting in low adoption rates and hampering communication efforts.
Lack of employee training: Manual training processes were time-consuming and lacked standardization. Sino Group sought a digital training platform to enhance efficiency and ensure consistent training for all employees.
STEP 3. The Solution
Convenient one-stop communication platform: The inSino application serves as a centralized hub for company news, work arrangements, staff discounts, and more. Employees can easily connect with Sino Group and communicate with each other using their mobile phones.
Enhanced employee engagement: In addition to official articles and updates, employees can publish their own articles, share stories, and leave comments on various topics. The platform encourages interaction and fosters a sense of community among employees.
Personalized integration of work information: The application provides tailored information based on departments, positions, and work locations. Employees receive relevant updates, income certificates, and rosters, ensuring accurate and real-time information delivery.
Incentives for downloading: The inSino application offers features like digitized document management, including rosters and income certificates, and access to employee benefits. These incentives encourage employees to download and use the application.
Online employee training: Sino Group can upload training videos to the online training platform, allowing employees to access and revisit the content at their convenience. The seamless integration between the online training and inSino applications streamlines the training process.
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STEP 4. The Results
Enhanced communication: The inSino application has transformed information sharing and improved communication between senior employees and frontline workers. Managers and employees can now communicate directly, leading to increased efficiency and effective operation and management.
Improved sense of belonging: Employees have a deeper understanding of Sino Group through the inSino application, including the latest news, objectives, and awards. Staff discounts further enhance their sense of belonging to the organization.
Employee satisfaction: The inSino application has received a 4.5 stars ratings and positive feedback from employees, indicating their satisfaction with its features and convenience. It has become one of the most widely used communication tools within Sino Group.