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STEP 1. Background
Founded in the 1970s, Sino became one of the main property developers in Hong Kong, it involves different business sectors related to property in Mainland, Singapore, and Australia. For example, property management and development, security services, hotel and resort management, parking services, and even cleaning services. Over 11000 employees are hired and the company’s size keeps growing over these 50 years.
Lack of centralized communication platform for employees: Since the company size of Sino Group is large, different departments and a great number of employees are needed, from outsourced labors, frontline construction workers, security, cleaning staff members to office workers. Sino Group wants to ensure all their employees can receive the latest information and news of the company. However, except for the office workers, it is hard for other frontline employees to receive real-time information via emails, so information circulation is lacking for Sino Group.
Low effectiveness of paper-based notice: Before the inSino application existed, the senior staff in Sino Group mainly relied on paper documents and notices to communicate with frontline workers, such as sticking notice in the control room or pantry so that the frontline workers may read while resting. However, the notices were always ignored because the staff members may take day-offs or even never pay attention to the information board. The paper-based notice might not be an effective way to enhance the communication between different levels in the Sino Group.
Low download rate: Employees of Sino Group can choose to download inSino applications or not, but without an incentive, they will not be willing to waste time on downloading the application, which leads to the failure of enhancing communication.
Lack of employee training: Sino Group trained their employees manually about the regulations and work arrangements. Selecting trainers and spending time for training may affect work efficiency and the training might not be standardized. Therefore, Sino Group expected a digital training platform for their employees to finish training on their own, so as to increase efficiency.
STEP 3. The Solution
Convenient one-stop communication platform: inSino application allows all employees under Sino Group to download. The application combined the information of company news, work arrangement, staff discount and so on. Employees can also express their opinions to Sino Group via the questionnaire function. With only a mobile phone, all the employees can keep in touch with Sino Group and communicate better with each other.
Interaction enhances employees’ engagement: Apart from official articles and sharings, employees may also publish their own articles to express their feelings or tell their stories, as well as leaving comments on other topics. Badges and emoticons can be sent between employees to show kindness, enhancing the interaction between each other. Sino groups may also find out more about the interests and hot topics among their employees, and publish similar articles in the future so that the employees will be interested in the official articles.
Personalized integration of work information: The application includes company news, district-wise and departmental messages, and personal work information. Staff members in different departments and positions will receive different information. Apart from receiving corresponding departmental information, income certificates, and rosters, the application will segment the employees based on their work locations. For instance, employees in Yau Tsim Wong will receive Yau Tsim Wong related information, same as those working in Tuen Mun or Tsuen Wan. Confidential information for managerial level employees will not be sent to the frontline employees. It is not easy to sort an enormous amount of information accurately. The system and structure designs are complex and the content types and employee groups are highly overlapping. We have to ensure every employee can receive real-time information while ensuring no wrong information is sent to the wrong account. Therefore, our team approached Sino Group many times to discuss the access rights problems of the messages and eventually came up with this personalized, encrypted workplace communicating application.
Provide incentives for downloading: The employee documents such as rosters and income certificates, are kept in the belonging department, they are scattered and disorganized. With the inSino application, the mentioned documents can be managed in a digitized way, increasing the efficiency of human resource management. More importantly, employees may check their rosters, income certificates, healthcare insurance, and remaining day-offs. This is the killer feature attracting employees to download the application.
Online employee training: In the digitized way, Sino Group may edit and upload training videos onto the online training platform. Employees may watch the videos with their accounts to accept training, less manpower is needed. At the same time, employees can revisit the videos anytime in case they forgot the contents. To make it more convenient and efficient, the online training application and inSino application are connected seamlessly, so that the users do not have to sign in again when they need to swap between two.
Enhanced communication: Originally, the information needed to pass from the senior employees to the frontline employees, the whole delivery process takes some time (such as printing notices, sticking on the information board, etc.). Also, there were limited channels for the employees to voice out their opinions or needs. Now, inSino acts as a platform for information sharing, as well as a channel for employees to express their opinions to the company. Managers and employees can communicate with each other directly so that the efficiency of communication will be increased, information will be more circulated, operation and management will be more effective.
Improved the sense of belonging of employees: Employees may learn more about Sino Group’s latest news, objectives, awards, and other updates via inSino application. Besides having a deeper understanding of their workplace, the employees may even feel honored working under Sino Group. Staff discounts may also be another factor that enhances the sense of belonging of the employees toward Sino Group.
Loved by employees: inSino received a 4.5 stars rating in Google Play, which shows that the employees are satisfied with the application. Apart from that, as the functions are versatile and convenient, inSino are frequently used by Sino Group, it became one of the most used communication tools.