Customer relationship management (CRM) refers for the way in which a company interacts with its customers and clients. For example, many companies these days use loyalty apps to interact with their customers. Check out how we implemented the customer loyalty app for Hong Kong Express Airways.
CRM apps can be as simple as a dedicated membership space for your customers, rewarding their loyalty and giving them benefits. CRM loyalty apps are useful as they identify repeat and loyal customers and provide a valuable pool of customers for you to market towards.
CRM apps are not the only way to generate customer loyalty, however they are an asset for modern businesses. By carefully allocating your budget on current customers through a CRM app, you can foster their loyalty through rewards and privileges.
These same rewards are generated and offered by our own AI engines. They analyse customer behaviour and interactions to work out what offers and rewards will be most enticing for them. It is a hands-free way of pleasing your current customers and maintaining a good relationship with your current customers.
Acquiring new customers can be costly. But statistics have shown that providing incentive towards your existing customers is a far better return on your investment.
Developing a CRM loyalty app can greatly reduce your marketing costs, as well as providing a communication loop through user generated content that allows your company to have increased relevance to its customers.
Motherapp can help you implement your own app tailored to your specific needs. Take a look at some of our case studies with companies such as Lane Crawford and see how we provided specialised solutions to their individual situations. You can also send us a service enquiry to find out how to make a CRM app to suit your business.
For service enquiry and request for proposal, please fill in the form below.