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Before starting the UX Design and Agile Development project, we looked into HKTDC’s Business. The Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based manufacturers, traders and service providers. It has 40 offices around the world and spans 6 continents. Its goal is to act as a platform for overseas buyers doing business with China and Asia, and to provide information via trade publications and research reports.
HKTDC is a large organization with exhibition, publication, e-commerce, product promotion and research divisions. The challenge we faced was to figure out which of all the possible UX design and agile development mobile solutions provides the largest Return on Investment (ROI) for each HKTDC division.
For a complex organization like HKTDC, we first performed a Mobile Opportunity Analysis to determine which areas mobile would be most effective in terms of both UX design and agile development Solution. We learned that:
We recommended putting the magazines on the iPad to make them easily accessible. Next we focused on HKTDC and visitor objectives and discovered HKTDC wants to:
And their visitors want to:
Therefore, in designing the HKTDC mobile app, Motherapp developed:
Successful digital is about solving the right problem in the right way
Discover the art of solving the right UX problems with Motherapp’s design thinking and innovative UX design and agile development solutions — transform your digital experience now!