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[The Chinese version follows the English one. 中文版在底部]
We have gone through the importance of digital transformation of business in the last series of articles, which is why here at Motherapp, we’re dedicated to helping our clients develop their own loyalty programs to strengthen their businesses with Motherapp’s loyalty platform.
Our loyalty program offers significant advantages to marketers, IT experts, physical store operations, and customers. Let’s take a look at how you can leverage the power of Motherapp’s loyalty platform to thrive your business:
Empower marketers with valuable customer insights
With limitations on third-party data acquisition, such as Apple’s iOS app tracking and third-party cookies, Motherapp’s loyalty platform provides a comprehensive CRM portal to help you understand your customers without relying on external data. Gain insights into user interactions within the app, including browsing history, purchase records, and product interests, to create tailored marketing campaigns.
Streamline app development for IT experts
Save time and effort by utilizing our ready-made loyalty app model. Our platform enables the customization of UI and app extensions based on your company’s specific needs. We’ve helped clients develop coupon redemption platforms, integrate existing designs with new features, and more in our previous projects.
Enhance physical store operation with seamless integration
Our loyalty platform can be easily linked with your existing POS system, syncing your warehouse database to assist your loyalty program, and letting you know how to arrange the number of rewards based on your inventory level. A user-friendly staff app can also be built to assist their daily operations and cooperate with your entire loyalty program, such as accepting coupons, distributing coupons or rewards, or monitoring real-time customer data. Our O2O integration even allows you to drive customers to your physical store, increasing cross-selling opportunities.
Elevate the customer experience with a user-friendly interface
Motherapp’s loyalty platform enriches the overall customer experience through a seamless and convenient app interface that encourages participation in the loyalty program. Our data acquisition and marketing automation functions enable you to display relevant and personalized advertisements and campaigns to your customers, making them feel valued and fostering a deeper connection with your brand.
Read More: Why loyalty matters | McKinsey
Experience the full potential of Motherapp’s loyalty platform
Motherapp’s loyalty platform can bring you well-rounded advantages to your business. Want to see what else we can do for you? Don’t hesitate to check out our other insights and case studies, or contact us for a one-on-one consultation.
Motherapp 的顧客忠誠度平台如何幫助你的業務發展？
我們在上一系列文章中了解了商業數字轉型的重要性，這也是為什麼我們 Motherapp 致力幫助客戶建立自家的顧客忠誠度平台，提升企業的競爭力。
我們的顧客忠誠度平台能為市場營銷人員、IT專家、實體店營運人員和顧客提供顯著的效益！一起來看看您可以如何借助 Motherapp 自家平台的力量來提升您的生意：
為營銷人員提共別具價值的顧客資訊，賦予他們更強大的力量
我們曾經提及當今獲取第三方數據的一些限制，例如利用蘋果 iOS 應用程式追蹤功能或第三方 cookies 等獲取數據的方法。而 Motherapp 的顧客忠誠度平台的 CRM 控制版面可以在無需獲取任何第三方資料的情況下，幫助你全面了解客戶。在平台後台觀察應用程式裡的用戶活動數據，包括瀏覽歷史、購買記錄或感興趣的產品，供商家進行個人化營銷。
簡化 IT 專家的程式開發程序
使用我們的顧客忠誠度平台骨架，省時省力完成新應用程式的開發。根據不同公司的具體需求，我們還能提供定製的程式使用者介面 (UI) 和各種擴充套件。在過往的項目中，我們曾幫助客戶建立優惠換領平台，將現成設計與新功能相結合，以及客製化功能。
通過無縫結合強化實體店日常運營
我們的顧客忠誠度平台能輕鬆與你現時使用的 POS 系統對接、同步倉庫數據等以協助你制定會員計劃，讓你能根據庫存水平安排會員獎勵數量。亦設有一個簡單易用的職員用應用程式，讓前線員工能在日常運營中協助推行你的會員計劃。例子有兌換禮券、派發會員獎勵或優惠券、又或實時查看顧客數據。我們的 O2O 整合更可將客戶從線上帶到線下實體店，從而增加交叉銷售機會。
貼心易用的用戶介面以提升客戶體驗
Motherapp 顧客忠誠度平台有助提升整體顧客體驗。程式內貼心易用的用戶介面為顧客提供更方便流暢的使用體驗，從而提高他們恆常使用會員服務的意願。此外，我們的數據採集和自動化營銷功能亦能協助你向會員發送符合個人化的廣告和活動消息。通過這種方式，被聆聽的感覺能讓他們倍感親切，在日後更積極與品牌互動。
閱讀更多: Why loyalty matters | McKinsey
體驗 Motherapp 的顧客忠誠度平台的為你帶來的潛力
Motherapp 的顧客忠誠度平台能為你的業務帶來全面的優勢。欲知道我們還能為你和你的品牌做些什麼嗎？請隨時查看更多我們的 insights 文章和個案研究，或聯繫我們進行一對一諮詢。