After all your hard work to have your dream app developed, you still have half of the race left to run in order to reach the finish line. With over a million apps in Apple App Store and Google Play, your app needs a marketing push to stand out and be discovered among end users.
Here are some tips to increase app downloads:
PR Plan: Distribute press releases to online and offline media.
Social Approach: Carefully set up and maintain your social media pages: Facebook, Twitter, Pinterest. These are the channels you can directly communicate with your end users and hear their feedback.
Blogger Outreach: Bloggers cover a wide yet specific fan base to increase awareness and publicity. Exciting press releases trigger bloggers to influence their fields of interest.
App Review Sites: With so many app on the market, end users rely on app review sites for recommendations. Honest reviews drive downloads.
Video Marketing: Allow users to view an interactive mobile app to drive up interest and increase user engagement.