- Stakeholder and end-user interviews
- Project objectives and success benchmark definition
- Creation of personas that summarises the jobs to be done
- Identification and validation of high priority problems through opportunity score
- Creation and validation of multiple concepts and prototypes with stakeholders and end users
- Specify solutions through user stories with associated wireframes, acceptance criteria and visual proposals
UX design goes much deeper than creating something visually stunning. Without solving real problems for end-users, pretty graphics land nowhere. It is about being empathetic to users by understanding their pain points, and discovering opportunities with stakeholders that gives the greatest ROI.
We approach design as a well thought-out process that maximizes our capability to understand the problem and create optimal solutions. A typical process at Motherapp involves the following:
Identify the right problems
We’re huge believers in solving the right problems and not simply jumping into solutions. Before we start to apply exciting new technology, we will first use a mix of qualitative and quantitative research to understand the high priority hindrances identified by your key stakeholders and end-users.
Validate the right solutions
When the right problems have been identified, the next step is to create several possible solutions through prototypes and validate them through feedback from real end-users. We want to create solutions that lay the foundation to the best possible user experience for all personas.
Align involved parties
A complex project will often require the participation of multiple internal and external stakeholders – sometimes with conflicting priorities. Our UX workshop brings together a co-creation process that requires all involved parties to put their heads together from start to end, aligning everyone’s interests in an open and collaborative manner.
