Successful digital is about solving the right problem in the right way

Design is more than attractive user interfaces. It is about identifying the right problems and solving them with the right solutions. Motherapp has long championed usability, design thinking, UX (User eXperience) and UI (User Interface). The result is digital innovations that add real value.

 
 

How Motherapp helps you

 

Identifying the right problems

Before we share the excitement of new technology, we first identify your high priority problems through stakeholder interviews, persona creation and opportunity score surveys.

Creating and validating the right solutions

After identifying problems, the next step is to create not just one but several possible solutions and discover which is the most viable through prototypes and feedback from real end users.

Aligning the interests of involved parties

A complex project often involves multiple parties with sometimes conflicting priorities. Our UX workshop applies a co-creation process engages all parties to identify problems and solutions, and aligns everyone’s interests in an open manner.

Case
studies

HKTDC – UX Design and Agile Development for HKTDC Mobile App

HKTDC – UX Design and Agile Development for HKTDC Mobile App
We helped HKTDC make app history and brought their print magazines to mobile.

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Abbott – UX Design & Interactive App Development For Kids

Abbott – UX Design & Interactive App Development For Kids
We helped Abbott make school interviews fun and educational for both parents and kids.

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Insights

Internet of Things: the automation of smart, connected products

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Creating Shared Value (CSV)

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Mobile loyalty programs proven to have higher engagement

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