SERVICE ENQUIRY
For service enquiry and request for proposal, please fill in the form below.
For service enquiry and request for proposal, please fill in the form below.
AsiaTatlerDining.com is the first and only English language restaurant website in Hong Kong to offer both reviews and features from an expert editorial team. The website was born out of Hong Kong Tatler’s Best Restaurants, a bestselling restaurant guide since 1984. AsiaTatlerDining.com’s affiliation with Hong Kong Tatler helps make them the first to know about restaurants, bars, events and news. AsiaTatlerDining.com lists over 400 fine dining restaurants and bars which are reviewed anonymously by a team of food and bar critics.
As more and more mobile apps began appearing in App Store toward the end of 2010, Asia Tatler began exploring opportunities in the mobile app space to increase their exposure. The challenge was to keep the app simple but elegant in order to fit the luxury branding of their existing web site. Also, the Asia Tatler team was already busy running the main website, so they needed a scalable solution that allowed them to manage both the main website and the mobile app effectively and efficiently.
Motherapp worked with Asia Tatler to define the app’s design objectives:
To clarify potential user needs, we built a fictional persona called “Jim Chong”, a trading company Vice President in Hong Kong. We found that the app should:
We designed the app with the following unique solutions to meet both Asia Tatler and the end user’s requirements: