Digital growth in Asia is amongst the highest in the world. Marketing agencies and managers alike have long caught onto the digital trend, contributing to a great depth of digital marketing strategies and materials in the online sphere.
Yet, when we look at the loyalty portion of a marketing strategy, it is more often than not still trapped in the traditional headspace.
Perhaps it is the degree of importance assigned to this particular business tool or rather a lack thereof that has its unpopularity seen when formulating marketing strategies. Traditional techniques in drafting or maintaining a loyalty program simply does not work because of the constantly evolving demands of today's tech-savvy consumers.
80% of internet users own a smartphone, with Hong Kong as one of the third leading markets in the world in smartphone penetration and usage. This statistic is projected to increase even more in 2018.
A targeted, mobile loyalty program can support these efforts by extending the effects and impression your customers have of your company by keeping them close - real close.
The features and customisable elements housed within a mobile app gives you - the business - the capability to do so much more that draws the engagement from your end-users. Targeted push notifications, artificial intelligence backed recommendation engines, personalised messages, geo-targeted product suggestions and so much more.
It's part of human nature to want the simplest solutions and the same can be said when choosing brands and services. One that is the easiest to relate to, and receive solutions from. Thus, mobile forms of services are increasingly sought-after, not only because it is convenient and instant, but also because it solves many pain points of traditional services.
Drafting up a well-planned mobile loyalty program may take some extra effort, but it certainly isn't rocket science. The good news - MotherApp has already done the work for you with our customisable loyalty platform.
The goal of any loyalty subscription is to create experiences and/or benefits that actually matter to each individual consumer/member. One that keeps them informed, engaged, appreciated and singled-out.
Remember: discounts are one thing, freebies are another, but the experience they go through with your brand stays long after a discounted purchase or redemption.
By moving your rewards program to mobile, the opportunities for engagement and retention is exponential.
Personalisation or presence doesn't necessarily mean contact and communication with a person per se. If the journey and subsequent touch-points along that journey that you have mapped out is predictive and pre-emptive enough, they will not crave that physical assurance.
All you need to do is be consistent, reliable, and PRESENT- this creates the confidence they need in your brand and is what ultimately drives loyalty.
Want to learn more about capturing consumer loyalty?
How about a FREE ebook on the latest trends in loyalty marketing, capturing millennial loyalty, tips to leverage technology, AND one that will help you stay up to date with consumer preferences in 2018?
Get a head-start in the right direction with our eBook on ' How To Win at Loyalty Marketing in 2018? '.
Alternatively, to talk to us about our loyalty product, drop us an email at [email protected]
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