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Insight

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Hong Kong Smart City POC Trial

The recap video of MotherApp's Smart City project done for the Hong Kong SAR government is now live!

While the Hong Kong government injects more budget and attention in the local IT sector, Smart City projects are projected to lead the path forwards in the technovation arena.

A couple of Smart City projects has been underway with “Proof of Concept” trials deployed in Kowloon East for testing in 2017.

MotherApp is a close partner for these projects with our smart operation technology and capabilities. With the use of video analytics, internet of things(IoT), and deep learning, we are able to provide accurate crowd management ...

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Loyalty Programs Made Mobile

Digital growth in Asia is amongst the highest in the world. Marketing agencies and managers alike have long caught onto the digital trend, contributing to a great depth of digital marketing strategies and materials in the online sphere. Yet, when we look at the loyalty portion of a marketing strategy, it is more often than not still trapped in the traditional headspace.

Perhaps it is the degree of importance assigned to this particular business tool or rather a lack thereof that has its unpopularity seen when formulating marketing strategies. Traditional techniques in loyalty ...

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PowerArena- MotherApp's crowd management solution

As one of MotherApp's new core business objectives, PowerArena is the system that powers our crowd management solution. Like the title of this article and its product description suggests, PowerArena is primarily used as an operational solution to crowded places and scenarios.

There are three main components to the crowd management system: Sense, Manage, and Act.

1. Sense
To break it down in simple terms, Sense is the first component where CCTV cameras and sensors alike at strategic locations are used to sense and track people and their movements....

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