You need to master multiple channels
People today engage with brands via multiple channels. Website, email, mobile, social networks, messaging, POS… It’s a huge challenge to manage these multiple touchpoints and engage with customers in the way they want.
The solution begins with the Customer 360 that keeps all relevant information secure and compliant in a single location.
Customers today want a personalized approach
Everyone is different. In the past you could derive some value by grading customers into bronze, silver or gold loyalty categories. But anyone not interested in your loyalty programs just fell off the radar. Advances in AI and data analysis now make a genuine one-on-one personalized approach finally possible.
Our prescriptive analytics learns about your customers’ preferences, and turn that understanding into action. The result is more meaningful and rewarding customer interactions with your brand.
Customer acquisition costs are constantly rising
It’s increasingly expensive to acquire new customers both offline and online. That’s why it’s so important to retain existing customers. People who have bought once are the most likely to buy again. A smarter approach to customer relationships is an investment that will deliver genuine measurable value.
Our smart O2O loyalty solution lets you capture opportunities for profitable customer interactions. The complete solution also helps you create effective campaigns and engage more meaningfully with past customers and prospects.
Loyalty is a tricky thing. Our eBook demostrated how to win at Loyalty Marketing in today's digital world.