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Insight

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How to capture the loyalty of today's consumers?

I’ve recently had a discussion with one of our VPs on what loyalty is and should be, and unsurprisingly, we found the term ‘loyalty’ too broad to be defined. Should it be used as a tool to drive sales or should it be reward-based in exchange for consumers’ trust? Perhaps the complexity is enhanced when the people involved in the discussion is a marketer and the other with an engineer background tasked with designing a loyalty concept.

The consensus is that an ideal loyalty strategy involves ...

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Internet of Things: the automation of smart, connected products

As Hong Kong gears towards smart city development,  the Internet of Things (IoT) as a technology will be a key player in propelling a new digital age. This reveals enormous potential in the development of both urban living and corporate progressions.

So, what does the internet of things actually mean? The term is very literal and as a high-level overview, essentially mean ‘smart connected systems’- connecting any devices (i.e. electronics / sensors / computers) to a network (i.e. Internet), enabling them to communicate and exchange ...

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Recommendation engine and how it works

Online recommendation engines are like the personal shoppers you’ve never had. It’s like going to a store to get 1 item but leaving with a car full of items. Why?

You only had that one thing in mind that you need, but on your way to the checkout, you spot with your eye other items that you may not need but triggers your interest. As a result, you stop, browse, and shop even more.

This shopping behaviour is replicated for online consumers, and can translate to huge revenue potential simply with the act of personalisation. A ...

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