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Insight

We have a wealth of experience, and we want to share it. Contact us to learn more about how our mobile expertise can be applied to your business.

DHL/SCMP Hong Kong Business Awards (HKBA) 2017

Winner of the Young Entrepreneur Award 2016, MotherApp’s own CEO and Founder, Mr Ken Law attended this year’s HKBA to hand over the esteemed award to Mr Sam Lee, Founder and CEO of Tianao Holdings Limited.  

Amongst the award requirements, the winner must possess an innovative approach to business, and the ability to adapt to changing business environments. The recognition from the awards is a huge encouragement and acknowledgement of said winner in making an impact in ...

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User-centric App Development

Using User Experience to Design Technical Solutions
When designing any consumer facing touch-point,  your consumers should be at the front and centre of thoughts as they will ultimately be the one using it. Building an app around the end-user will not only greatly increase pickup and engagement rate, but also ensures its usefulness and relevance.

To determine a user-centric experience, the best way is through communication and understanding the factors that make them tick. The technique we use in MotherApp is through developing user stories.

User story is a ...

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How to capture the loyalty of today's consumers?

I’ve recently had a discussion with one of our VPs on what loyalty is and should be, and unsurprisingly, we found the term ‘loyalty’ too broad to be defined. Should it be used as a tool to drive sales or should it be reward-based in exchange for consumers’ trust? Perhaps the complexity is enhanced when the people involved in the discussion is a marketer and the other with an engineer background tasked with designing a loyalty concept.

The consensus is that an ideal loyalty strategy involves ...

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