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Insight

We have a wealth of experience, and we want to share it. Contact us to learn more about how our mobile expertise can be applied to your business.

Mobile loyalty programs proven to have higher engagement

Digital growth in Asia is amongst the highest in the world. Marketing agencies and managers alike have long caught onto the digital trend, contributing to a great depth of digital marketing strategies and materials in the online sphere.

Yet, when we look at the loyalty portion of a marketing strategy, it is more often than not still trapped in the traditional headspace.

Perhaps it is the degree of importance assigned to this particular business tool or rather a lack thereof that has its unpopularity seen when formulating marketing strategies. Traditional techniques in drafting or ...

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PowerArena- the crowd management solution

One of MotherApp's core business products, PowerArena is the system that powers our crowd management solution.

PowerArena is primarily used as an operational platform to optimise staffing efficiency and improve crowd flow in crowded places. However, as a deep-learning backed video analytic software, it has the capability to be deployed in any scenario where motion detection and behaviour analysis is needed- be it for vehicles or for people.

There are three main components to this smart operation system: Sense, Manage, and Act.

1. Sense
To break it down ...

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Creating Shared Value (CSV)

The concept of shared value was first introduced by Harvard Business School Professor Michael Porter and Professor Mark Kramer as the bridge between competitive advantage and corporate social responsibility. In the early days, companies were widely perceived to be capitalising at the expense of their communities.

Then came along the concept of corporate social responsibility (CSR), where business goals are first met before introducing a twinge of philanthropy or an act of social good as an attempt to narrow the aforementioned gap. This is often seen as a grey ...

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