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Insight

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Hong Kong Smart City POC Trial

The recap video of MotherApp's Smart City project done in conjunction with the Hong Kong SAR government is now live!

With the Hong Kong government injecting more budget in and paying more attention on the local IT sector, Smart City projects are projected to lead the path forwards in the technnovation arena.

A couple of Smart City projects has been underway with “Proof of Concept” trials deployed in Kowloon East for testing in 2017.

MotherApp is a close partner for these projects with our smart operation technology and capabilities. Using video analytics, internet of things(IoT), and deep-learning, we are able to provide ...

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Mobile loyalty programs proven to have higher engagement

Digital growth in Asia is amongst the highest in the world. Marketing agencies and managers alike have long caught onto the digital trend, contributing to a great depth of digital marketing strategies and materials in the online sphere.

Yet, when we look at the loyalty portion of a marketing strategy, it is more often than not still trapped in the traditional headspace.

Perhaps it is the degree of importance assigned to this particular business tool or rather a lack thereof that has its unpopularity seen when formulating marketing strategies. Traditional techniques in drafting or ...

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PowerArena- the crowd management solution

One of MotherApp's core business products, PowerArena is the system that powers our crowd management solution.

PowerArena is primarily used as an operational platform to optimise staffing efficiency and improve crowd flow in crowded places. However, as a deep-learning backed video analytic software, it has the capability to be deployed in any scenario where motion detection and behaviour analysis is needed- be it for vehicles or for people.

There are three main components to this smart operation system: Sense, Manage, and Act.

1. Sense
To break it down ...

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