Using User Experience to Design Technical Solutions
When designing any consumer facing touch-point, your consumers should be at the front and centre of thoughts as they will ultimately be the one using it. Building an app around the end-user will not only greatly increase pickup and engagement rate, but also ensures its usefulness and relevance.
To determine a user-centric experience, the best way is through communication and understanding the factors that make them tick. The technique we use in MotherApp is through developing user stories.
User story is a ...