[email protected] 852.3590.8478 (Sales)

Insight

We have a wealth of experience, and we want to share it. Contact us to learn more about how our mobile expertise can be applied to your business.

User-centric App Development

Using User Experience to Design Technical Solutions
When designing any consumer facing touch-point,  your consumers should be at the front and centre of thoughts as they will ultimately be the one using it. Building an app around the end-user will not only greatly increase pickup and engagement rate, but also ensures its usefulness and relevance.

To determine a user-centric experience, the best way is through communication and understanding the factors that make them tick. The technique we use in MotherApp is through developing user stories.

User story is a ...

Read full story

It’s time to upgrade your loyalty strategy

I’ve recently had a discussion with one of our VPs on what loyalty is and should be, and unsurprisingly, we found the term ‘loyalty’ too broad to be defined. Should it be used as a tool to drive sales or should it be reward-based in exchange for consumers’ trust? Perhaps the complexity is enhanced when the people involved in the discussion is a marketer and the other with an engineer background tasked with designing a loyalty concept.

The consensus is that an ideal loyalty strategy involves consumer ...

Read full story

Internet of Things: the automation of smart, connected products

As Hong Kong gears towards smart city development,  the Internet of Things (IoT) as a technology will be a key player in propelling a new digital age. This reveals enormous potential in the development of both urban living and corporate progressions.

So, what does the internet of things actually mean? The term is very literal and as a high-level overview, essentially mean ‘smart connected systems’- connecting any devices (i.e. electronics / sensors / computers) to a network (i.e. Internet), enabling them to communicate and exchange ...

Read full story