CONTACT@ 852.3590.8478 (Sales)

Insight | Marketing RSS feed for this section

MotherApp Received the Walk21HK CityTech Awards

MotherApp’s idea on walkability received the Walk21HK CityTech Awards co-organised by Civic Exchange and Internet Society Hong Kong (ISOC HK).

We are glad to receive the trophy at the Walk21HK CityTech Awards Presentation Ceremony at HKCEC on 5 October 2016. MotherApp is a pioneer in creating innovative solutions using mobile technologies to enhance walking experience. It is our honor to gain the recognition in our innovation and hard works.

During the ...

Read full story

MotherApp Showcases IoT Solution at Walk21HK Conference

We will be showcasing the award-winning “Real-time People Flow Tracking Solution” for Walkability, using Internet of Things (IoT) technology, on 3-4 October 2016 at the Walk21 Hong Kong Conference. The technology is being used by Ocean Park Hong Kong to monitor the visitor flow, in order to improve operational efficiency and enhance the visitor experience. The solution won the GSMA Asia Mobile Awards this year.

The Walk21 Hong Kong Conference is the ...

Read full story

HKSTP features MotherApp’s Ocean Park IoT solution

Our partnership with Ocean Park is featured as a successful case in HKSTP’s “Technologies from Science Park” programme.

The case showcased the innovative PFlow application we developed for Ocean Park. PFlow is a real-time people traffic management system that integrates big data and Internet of Things (IoT) technologies. Using PFlow, Ocean Park’s operations team can immediately adjust operational strategy and staff deployment to cater to visitor traffic. The solution helps optimise the park’s operational efficiency for delivering the best ...

Read full story

How to measure the success of your app?

While the number of app downloads is definitely one measure of success, there are other arguably more important measures like:

User Engagement: An app with a great user experience that satisfies user’s needs will increase user engagement. It can be measured by user reviews, retention rate or simply bounce rate.

Business Success: An app is a means to an ends and eventually it needs to make your business successful. This can be measured by how it directly contributes to your bottom line or other relevant indicators such as the number of inquiries or referrals.

In other words, if you have read ...

Read full story

Get Your App Discovered

After all your hard work to have your dream app developed, you still have half of the race left to run in order to reach the finish line. With over a million apps in Apple App Store and Google Play, your app needs a marketing push to stand out and be discovered among end users.

Here are some tips to increase app downloads:

PR Plan: Distribute press releases to online and offline media.

Social Approach: Carefully set up and maintain your social media pages: Facebook, Twitter, Pinterest. These are the channels you can directly communicate with your end users and hear their feedback.

Blogger ...

Read full story