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Author | Stella Kam

Sales Manager at MotherApp.

Author Archive | Stella Kam

MotherApp Developed An App For JobsDB

In November 2013, jobsDB, Asia's leading job portal has updated its mobile app. With the users-first approach in mind, the app performance has been greatly enhanced by the new design.

The new multi-lingual app enhances the job searching experience by including key features like shortlisting, marking searches as favourites and also by providing easy access of the latest suitable jobs from the Recent Activity home screen.

You can now download it from iOS appstore and google play for Android. ...

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Educational mobile app development for Hong Kong Observatory

With the aim of enriching public interest in weather phenomena among youngsters in Hong Kong, iCWeatherOS allows its users to carry out their own weather reports on mobile. Launched by the Hong Kong Observatory (deleted), this new mobile application provides a one-stop platform for users to take photos of the sky and add descriptions in their own words, and then share on various social media platforms such as Facebook or Weibo. It also allows users to view the weather observations made by others.

At present, this creative app groups weather observations under four different themes, namely Visibility, Cloud, Weather and Tropical ...

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How to measure the success of your app?

While the number of app downloads is definitely one measure of success, there are other arguably more important measures like:

User Engagement: An app with a great user experience that satisfies user’s needs will increase user engagement. It can be measured by user reviews, retention rate or simply bounce rate.

Business Success: An app is a means to an ends and eventually it needs to make your business successful. This can be measured by how it directly contributes to your bottom line or other relevant indicators such as the number of inquiries or referrals.

In other words, if you have read ...

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Companies are spending significantly on app promotion

Apps are a new channel to reach your customers and users. However, with over 1 million apps in the App Store, marketing is critical.

According to an admanGo report, in Hong Kong, Standard Chartered Bank, Coca-Cola and Walt Disney are among the top brands spending the most on promoting their mobile apps. In the first 3 quarters of 2012, total ad dollars spent for promoting mobile apps was HK$166 million. Compare that figure with 2011 when only HK$17 million was spent in app promotion, and you can see it jumped ten-fold.

Here are some examples from those top brands:

Coca-Cola Hong Kong...

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